Online Classes

Upcoming Online Seminar: Social Media & Review Analytics for Business Intelligence, Sales & Revenue Management

Social media and review analytics can be used to gather business intelligence about the competitive landscape, giving insights that can be used for sales and revenue management. Learn how to optimize business performance In our … Continue reading

Upcoming Online Seminar: Optimizing Your Websites With Reviews

Website performance can be significantly improved when you integrate guest reviews. Reviews can be used to increase search position, increase time on site, and ultimately, generate more direct sales. Learn how to optimize your website … Continue reading

Upcoming Online Seminar: Best Practices in Reputation Management

The impact of online reviews and user-generated content has significantly impacted the travel industry, and hotel groups need to adjust the way they do business in order to benefit from this trend. Learn the basics … Continue reading

Upcoming Online Class: Best Practices in Social Publishing

We notice one question coming up over and over again as hotels think about how they should use new media and the social web. “What should we publish in social media?” We’ll be answering this … Continue reading