Hotel Websites
Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media
By Daniel Edward Craig. For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel … Continue reading
Product Spotlight: How The Global Review Index (GRI) Helps Hotels Manage Their Online Reputation
Something that was missing in online reputation management for hotels was a way to calculate the aggregate rating of a property or brand across the diverse range of guest review websites. This is why one … Continue reading
68% of Mobile Users Want to Read Guest Reviews on Their Mobile Phone – Can They?
According to the most recent eMarketer survey (October 2010), 68% of people prefer to read guest reviews on their mobile device through a mobile website rather than through a mobile application. Are you providing this? … Continue reading
The Confidence to be Transparent: Executive VP of Marketing & Distribution for Accor on Online Reviews
Accor recently announced that it would start publishing online reviews from TripAdvisor on its corporate website for each of its properties. In an interview with Daniel Edward Craig, Accor's Executive VP of Marketing and Distribution, … Continue reading
ReviewPro Guide: A Hotel’s Guide to Blogging
Two weeks ago, we announced our collaboration with Josiah Mackenzie from Hotel Marketing Strategies. Today, we would like to present you the first guide produced in this collaboration: A Hotel’s Guide to Blogging. In this … Continue reading
ReviewPro Case Study: The Landmark London
The Landmark London is a five star hotel in the Marylebone district in London, set in a beautiful Victorian building that was originally opened in 1899 as The Grand Central Hotel and served as convalescent … Continue reading
Online Reputation and Social Media Management for Hotels: Recommended Reading of the Week – December 3rd
Here are this week's recommended articles Thoughts on how hotels can benefit from the increasingly popular GrouponThe Power of Groupon…opportunity for hotels?by Guillaume Thevenot Social Media Campaigns We Like: Why the Hotel Estrel Berlin Is … Continue reading
90% of Travelers Show No Brand Loyalty (And How We Can Fix That)
A recent report by Tealeaf suggested that an incredible 90% of UK travelers booked through a different website each time they make an online travel reservation. As hotels, how can we fight that trend? Brand … Continue reading
Case Study by Cornell Center for Hospitality Research: How to Optimize Your Hotel’s Website for Search Engines
In this month's Cornell Hospitality Report, Greg Bodenlos, Victor Bogert, Dan Gordon, Carter Hearne, and Chris K. Anderson examine best practices for reaching high visibility on Google. They explain the concept of the "Golden Triangle" on … Continue reading
Online Reputation and Social Media Management for Hotels: Recommended Reading of the Week – November 19th
This month has been full of important conferences. World Travel Market (London) last week, and PhocusWright (Phoenix, Arizona) and Buy Tourism Online (Florence, Italy) this week. While you are probably up to date on everything that happened … Continue reading