Hotel Social Media Monitoring
Social Media & Crisis Management Webinar – Answers to Your Questions
In this week’s webinar we tackled a serious topic in social media today: crisis management. Defining a social media crisis as an incident that spreads rapidly on social networks and causes significant damage to reputation, … Continue reading
Is Your Hotel Prepared for a Social Media Crisis?
By Daniel Edward Craig. It’s an incident guaranteed to make any hotelier shudder. After a power outage at a Texas hotel last summer, a paralyzed American war veteran called the front desk to request help … Continue reading
Answers to Your Questions: Using Social Media to Increase Guest Satisfaction
We had another great turnout for last week’s webinar, and one thing is clear: providing helpful, responsive service on social networks is fast becoming as important to hotels as the service provided on property. Here … Continue reading
Hoteliers Say Online “Community Building” Key to Loyalty, Social ROI
“Community building” is one of those phrases thrown around so frequently in social media strategy sessions that it’s easy to grow sick of hearing it used so often without an explanation on why it is … Continue reading
Social Media for CEOs (And Other Hotel Executives)
“I don’t have time for social media.” No. You as a CEO or senior executive don’t have time for the incorrect use of social media. You cannot use the wrong listening strategy and get lost … Continue reading
4 Ways the iPhone 4S + iOS5 Might Change the Way Travelers Engage with Social Media
14 months have passed since Apple’s last iPhone event, and rumors and speculation about the next-generation iPhone have been steadily building since then. Today’s event was widely rumored to be the launch of the iPhone … Continue reading
Using Saved Social Searches to Generate Sales Leads from Twitter
One of the most tangible ways to generate revenue from social media is to set up listening systems that help you see opportunities and identify sales leads. ReviewPro’s Saved Social Searches function acts in effect … Continue reading
Quantifying the Value of Guest Loyalty
The CMO Council recently conducted a research project on “Business Gain From How You Retain: Addressing the Challenge of Customer Churn and Marketing Burn.” Together with IBM, CSC, and Dun and Bradstreet, they surveyed over … Continue reading
ReviewPro Becomes First Solution To Integrate Klout Scores for Hotel Social Media Monitoring
Hotel Reputation Tool Now Provides Hotels With Ability to Identify and Engage Influencers Online Barcelona, February 1st, 2011 — ReviewPro, the leading customer intelligence tool for hotels, announced today integration of Klout influence measurement with … Continue reading
Recap: ReviewPro at Fitur 2011 in Madrid Last Week
Last week we attended Fitur, the most important travel trade show in Spain. We would like to thank the many hoteliers we met with. It was great to show you our latest product updates and … Continue reading