Hotel Social Media Monitoring
Hoteliers Say Online “Community Building” Key to Loyalty, Social ROI
“Community building” is one of those phrases thrown around so frequently in social media strategy sessions that it’s easy to grow sick of hearing it used so often without an explanation on why it is … Continue reading
Social Media for CEOs (And Other Hotel Executives)
“I don’t have time for social media.” No. You as a CEO or senior executive don’t have time for the incorrect use of social media. You cannot use the wrong listening strategy and get lost … Continue reading
4 Ways the iPhone 4S + iOS5 Might Change the Way Travelers Engage with Social Media
14 months have passed since Apple’s last iPhone event, and rumors and speculation about the next-generation iPhone have been steadily building since then. Today’s event was widely rumored to be the launch of the iPhone … Continue reading
Using Saved Social Searches to Generate Sales Leads from Twitter
One of the most tangible ways to generate revenue from social media is to set up listening systems that help you see opportunities and identify sales leads. ReviewPro’s Saved Social Searches function acts in effect … Continue reading
Quantifying the Value of Guest Loyalty
The CMO Council recently conducted a research project on “Business Gain From How You Retain: Addressing the Challenge of Customer Churn and Marketing Burn.” Together with IBM, CSC, and Dun and Bradstreet, they surveyed over … Continue reading
ReviewPro Becomes First Solution To Integrate Klout Scores for Hotel Social Media Monitoring
Hotel Reputation Tool Now Provides Hotels With Ability to Identify and Engage Influencers Online Barcelona, February 1st, 2011 — ReviewPro, the leading customer intelligence tool for hotels, announced today integration of Klout influence measurement with … Continue reading
Recap: ReviewPro at Fitur 2011 in Madrid Last Week
Last week we attended Fitur, the most important travel trade show in Spain. We would like to thank the many hoteliers we met with. It was great to show you our latest product updates and … Continue reading
Online Reputation and Social Media Management for Hotels: Recommended Reading of the Week – January 14th
Back by popular demand: After a brief holiday break, here is our first Link roundup of the year! Ideas for connecting with your guestsHow to build the hotel customer relationship by Caroline Cooper Excellent article with … Continue reading
Report: What’s New in Online Reputation Management in 2011
We have just published our latest report in collaboration with Josiah Mackenzie, “What’s New in Online Reputation Management in 2011″. The basics of reputation management are timeless. Listening to customers, acting quickly on their suggestions, … Continue reading
Online Reputation and Social Media Management for Hotels: Recommended Reading of the Week – December 17th
Each week, we share a list of recommended articles around the topic of social media and online reputation management that are interesting for hoteliers.Here are some interesting articles published this week across the web: Online … Continue reading