Hotel Reputation Management
Free Webinar: Reputation Management Essentials for Hotels
Are you putting your time and resources into the right places when it comes to managing your reputation—or are you in constant reactive mode, jumping from site to site, treating guest feedback as a threat … Continue reading
“Stop trying to delight your customers”? Only if you want them to stop talking about you!
Yesterday I referenced an article and research study presented in the Harvard Business Review that suggested customer service should focus primarily on providing fast resolution to issues with minimal effort required on the customers’ part. … Continue reading
Speed of Resolution Affects Customer Retention, Loyalty
A recent research project presented in a Harvard Business Review article suggests that the top priority for companies should be to provide quick, simple resolutions to problems. The focus of service must be on reducing … Continue reading
Online Review and Reputation Management Trends for Hotels in 2012
This article was written by RJ Friedlander, CEO of ReviewPro. In 2011 the use of online reviews and social media reached an unprecedented level of adoption within the hotel industry – becoming nearly universally embraced … Continue reading
How Travel Brands Manage Their Online Reputation [New eMarketer Report]
A new report from eMarketer examines the role of online reputation in the travel industry through research and opinion from executives at some of the most visionary travel companies in the world, including Four Seasons … Continue reading
How to Budget for Hotel Reputation Management
It’s budget season again, and as hotels see online reviews playing an increasingly important role in their business, the question of where and how to budget for hotel reputation management often asked. What we’re seeing … Continue reading
Action: The True Test of Customer Love
Timothy O’Neil-Dunne asked a good question on Tnooz today: Is there anyone out there who really loves the customer? It seems to me that there is a series of assumptions that “sellers”, whether they are … Continue reading
ReviewPro Guide: A Basic Guide to Managing Online Reviews for Hotels
Managing your online reputation should be a fundamental part of any hotel business today. The first step to a successful online reputation is being able to monitor it and know what people are saying about … Continue reading
Nate Elliott from Forrester Explains How to Use Social Data to Make Marketing More Effective
Nate Elliott, an interactive trends analyst at Forrester, is telling nearly every client he works with the same thing: Start using a listening tool for the social web. In a recent article, he also shared … Continue reading
Putting The Costs of Hotel Reputation Management Into Perspective
Do you think buying a reputation management tool isn’t something you can afford? Perhaps it’s time to put the costs into perspective. Before we look at how reputation management can make you more money and … Continue reading