Guest Experts
Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media
By Daniel Edward Craig. For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel … Continue reading
Social Media & Crisis Management Webinar – Answers to Your Questions
In this week’s webinar we tackled a serious topic in social media today: crisis management. Defining a social media crisis as an incident that spreads rapidly on social networks and causes significant damage to reputation, … Continue reading
Is Your Hotel Prepared for a Social Media Crisis?
By Daniel Edward Craig. It’s an incident guaranteed to make any hotelier shudder. After a power outage at a Texas hotel last summer, a paralyzed American war veteran called the front desk to request help … Continue reading
Free Webinar – Reputation Drives Revenue
Reputation Drives Revenue: How Traveler Reviews Affect Hotel Pricing Power. In the next installment of ReviewPro’s webinar series we discuss ground-breaking research from Cornell’s Center for Hospitality Research that highlights the correlation between aggregate guest … Continue reading
Answers to your Questions: How to Measure the ROI of Social Media Webinar
Answers to your questions about Measuring ROI in Social Media Clearly we struck a chord with our latest webinar topic, In the Hot Seat: How to Measure ROI in Social Media. Hundreds of hoteliers from … Continue reading
Answers to Your Questions: Using Social Media to Increase Guest Satisfaction
We had another great turnout for last week’s webinar, and one thing is clear: providing helpful, responsive service on social networks is fast becoming as important to hotels as the service provided on property. Here … Continue reading
10 Great Ideas from High-Tech, High-Touch Customer Service by Micah Solomon
High-Tech, High-Touch Customer Service by Micah Solomon is packed with good ideas – here are ten of my favorites after reading it last week: “Technology needs people—and a culture that supports those people’s best efforts. … Continue reading
PR & Marketing Tips for Smaller Hotels from Renata Parolari Fernandes
Every once in a while, we like to bring in guest experts to provide you with another perspective and some fresh ideas. Today, Renata Parolari Fernandes, the founder and director of Five Star Magazine, an … Continue reading
Marketing for Boutique Hotels: Top Tips from Frances Kiradjian
In this interview, Boutique & Lifestyle Lodging Association (BLLA) founder and president Frances Kiradjian shares her thoughts on the digital marketing for boutique hotels today. What benefits does the web bring for small hotels? The … Continue reading
Behind Social Media: Social Hospitality Principles Defined and Explained by Chris Brogan and The Roger Smith Hotel
Chris Brogan recently found himself exploring Oslo, Norway after a conference. He wanted to buy some gifts for his children back home, but didn’t know where to shop. So he spent much of the afternoon … Continue reading