Guest Experts
Marketing for Boutique Hotels: Top Tips from Frances Kiradjian
In this interview, Boutique & Lifestyle Lodging Association (BLLA) founder and president Frances Kiradjian shares her thoughts on the digital marketing for boutique hotels today. What benefits does the web bring for small hotels? The … Continue reading
Behind Social Media: Social Hospitality Principles Defined and Explained by Chris Brogan and The Roger Smith Hotel
Chris Brogan recently found himself exploring Oslo, Norway after a conference. He wanted to buy some gifts for his children back home, but didn’t know where to shop. So he spent much of the afternoon … Continue reading
Chris Brogan Talks About How To Build Trust and Reputation in Social Media [Video]
A powerful reminder in this Mashable video interview: “Digital technology is just a tool – what matters is the customer experience.”
Are Hotels Waking Up to Social Media? HVS Executive Search and ESSEC Business School Investigate
A few months ago, HVS Executive Search and ESSEC Business School Paris co-hosted a panel discussion on what the rise of social media means for the hotel industry. Watch the two videos below to learn … Continue reading
“Lifestyle Communications” for the Social Web Explained by Bonnie Knutson, Michigan State University Hospitality Professor
For the next installment in our ongoing series that features advice from hotel industry experts, we have Bonnie Knutson joining us today to share her thoughts on creating “lifestyle communications” for the social web. Ms. … Continue reading
How Amy Spark and Sam Weston at Apex Hotels Use Social Media
Apex Hotels is an innovative group of seven city hotels based in the UK. “Knowing our brand position as a group of contemporary, luxurious city-center hotels helped us with our social media strategy and content,” … Continue reading
How The Roger Smith Hotel Built A “Culture of Content” And Reached Social Media Celebrity Status
I recently spoke with John Knowles, Director at Innovation at Roger Smith Hotel in New York City about their approach to social publishing. The Roger Smith is a ReviewPro client and is often referred to … Continue reading
How Online Reputation Affects Hotel Revenue Management [Video Interview With Jean Francois Mourier]
In this video interview, Jean Francois Mourier, CEO of RevPar Guru, shares his thoughts on how online reputation and social technologies affect hotel revenue management. Watch the video below to get answers to these questions: … Continue reading
Cornell Professor Rohit Verma Explains How to Use Online Feedback for Improving Hotel Operations
As part of a new series of articles here on the ReviewPro blog, we will be sharing conversations with guest experts on how to use the social web for your hotels. The first to join … Continue reading