Hotel Marketing Case Studies
From Zero to Hero: Using HR and ReviewPro To Turn a Property Around
The reputation management conversation often centers around guest service quality, but rarely includes strategies for the management and development of the people providing that service. Yet as we’ve noted before, operations management is reputation management … Continue reading
How Antonio Lopez-Bustos at Exclusive Hotels uses ReviewPro to Turn Satisfaction into Revenue
Exclusive Hotels is a collection of four gorgeous country house hotels in England with heaps of personality. Individual, stylish and surrounded by acres of woodland, parkland and countryside, each Exclusive Hotels property presents luxurious tranquility in quintessentially … Continue reading
Boutique hotel branding lessons any hotelier could learn from
Small and independent hotels are often in a unique position because of their autonomy and flexibility to experiment with new technology and service techniques. That’s why I’ve looked to them for years when it comes … Continue reading
Fiesta Hotel Group’s Strategy for Implementing a Social Media and Reputation Management Program
Fiesta Hotel Group is a Spanish hotel chain based in Ibiza and comprised of seven brands – including properties in some of the world’s most desirable locations. I talked recently with their director of operations … Continue reading
How Corinthia Hotels Provides 5-Star Service on the Social Web
How Corinthia Hotels Provides 5-Star Service on the Social Web (And Received the Praise of Salesforce.com CEO Marc Benioff) In this case study, you’ll learn about: Creating a mantra to guide everything you do Developing … Continue reading
How the 15-suite ABaC Hotel improves service and guest satisfaction with ReviewPro
In this case study, we examine how Eva de Aurora, Director of Sales and Marketing of ABaC Hotel in Barcelona, is using social media and review analytics from ReviewPro to manage her hotel more effectively. … Continue reading
How Apex Hotels Manages Social Media and Online Reputation At a Brand Level
In our latest case study, we examine how Sam Weston and Amy Spark manage social media and online reputation for Apex Hotels at the brand level. In this story, you’ll discover: How Apex uses Twitter … Continue reading
Why Katerina Park Hotel – TripAdvisor’s #1 Hotel in Moscow – Chose ReviewPro To Further Optimize Their Online Reputation
KaterinaHotels operates 3 hotels in Russia, including Katerina Park Hotel – the #1 hotel in Moscow according to TripAdvisor guest reviews. Today, I talked with Victoria Shamshurova, online communications manager for Katerina Hotels, about how … Continue reading
Why citizenM Chose ReviewPro to Manage Their Online Reputation
So far in this case study, we have looked at how citizenM creates compelling social media content and how they involve everyone in improving their online reputation. Here, we will look at why they chose … Continue reading
How citizenM Involves Everyone – From Guests to Their Entire Staff – In Improving Online Reputation
An effective reputation management program includes doing everything possible to encourage guests to leave positive reviews, but it also involves creating an internal culture of reputation management. Here, we explore how this process works at … Continue reading