Hotel Marketing Case Studies

Case Study: How one luxury hotel GM harnessed review insights to overcome wi-fi complaints

In our latest case study, we take a look at how one of our luxury hotel clients – The Landmark Bangkok – overcame various challenges such as Wi-Fi complaints and mounting competition to lift its … Continue reading

3 steps to building an empathetic hotel brand

In 2014, expect “empathy” to be a major buzzword when it comes to customer relations. And a recent article in travel tech tracker headlined, “The Empathy of Hospitality Marketing” gives us a few ideas … Continue reading

New Case Study: How a family chain rules local TripAdvisor rankings

In Aberdeen, Scotland, Europe’s energy capital, a small, family owned chain called Skene House HotelSuites absolutely dominates the local TripAdvisor rankings – and ReviewPro’s here to reveal the team’s winning strategy. Our new “Case Study: … Continue reading

Free rooms in Rotterdam: citizenM’s risky social media move

On Thursday, Nov. 28, the stylish-yet-affordable citizenM chain began inviting people in Rotterdam to stay for free in its newly built hotel before it officially opens – a period when hoteliers know anything can go … Continue reading

Brazilian hostel chain creates full-time job to monitor ReviewPro’s social web data

El Misti, Brazil’s chain of nine personality filled hostels, recently created a full-time position in the revenue management department for the task of overseeing ReviewPro’s social web insights, including its Global Review Index™ guest satisfaction … Continue reading

Five insider tips for optimizing your hotel’s presence on Expedia

By Daniel Edward Craig During our last webinar, Optimizing Reviews, Rates and Revenue on OTAs, Expedia’s director of travel, Adam Anderson, shared some great data and tips for optimizing your hotel’s presence on Expedia. Anderson … Continue reading

Summer’s over! Top 5 tips to maintain your online reputation

The fall months can be a time when many hoteliers see their property’s online reputation drop. Seasonality, in fact, is one of the more important factors that can cause your hotel’s Global Review Index™ scores … Continue reading

When is the best time of the week to build Facebook buzz?

Do you do a poor job of giving Facebook fans the information they crave – at the moment they crave it? According to a recent article on the digital media blog Social Caffeine, travelers begin … Continue reading

Eye for Travel takeaways: Hoteliers urged to focus on mobile bookings, analytics

Mobile bookings, consumer behavior and data analytics were among the hottest topics at last week’s Eye for Travel North American Travel Distribution Summit in Chicago. Consider this tweet from PhocusWright travel industry analyst Maggie Rauch, … Continue reading

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