Hotel Marketing Case Studies

How a Three-star Beat Hollywood’s Top Hotels to #1 TripAdvisor Spot

Over the past few months, we have explored in detail how boutique brands – like New York City’s Casablanca Hotel and the Distrikt – differentiate themselves from the competition even when competing with luxury, five-star … Continue reading

Systems for Success: How a Hawaii Hotel Ensures Excellence

Recently, we reviewed the story of The Modern Honolulu – a luxury boutique hotel that led a dramatic turnaround through repositioning. But after the initial changes were made, how has this property been able to … Continue reading

How to Reposition a Hotel after Acquisition

Your company has just acquired a new hotel property and has seen a repositioning opportunity to improve its image, profitability and value. How can online review analytics help you through this process? hbspt.cta.load(280043, ’0563c058-bb2f-4c73-a852-6ad888289e0d’); As … Continue reading

How to Climb OTA Rankings & Cut Hotel Marketing Costs

When one New York boutique hotel decided to look for alternative ways to boost their online ranking, they had no idea that an unexpected discovery would also help them to reconfigure their notion of a … Continue reading

Case Study: How one luxury hotel GM harnessed review insights to overcome wi-fi complaints

In our latest case study, we take a look at how one of our luxury hotel clients – The Landmark Bangkok – overcame various challenges such as Wi-Fi complaints and mounting competition to lift its … Continue reading

3 Steps to Building an Empathetic Hotel Brand

In 2014, expect “empathy” to be a major buzzword when it comes to customer relations. And a recent article in travel tech tracker Tnooz.com headlined, “The Empathy of Hospitality Marketing” gives us a few ideas … Continue reading

New Case Study: How a family chain rules local TripAdvisor rankings

In Aberdeen, Scotland, Europe’s energy capital, a small, family owned chain called Skene House HotelSuites absolutely dominates the local TripAdvisor rankings – and ReviewPro’s here to reveal the team’s winning strategy. Our new “Case Study: … Continue reading

Free rooms in Rotterdam: citizenM’s risky social media move

On Thursday, Nov. 28, the stylish-yet-affordable citizenM chain began inviting people in Rotterdam to stay for free in its newly built hotel before it officially opens – a period when hoteliers know anything can go … Continue reading

Brazilian hostel chain creates full-time job to monitor ReviewPro’s social web data

El Misti, Brazil’s chain of nine personality filled hostels, recently created a full-time position in the revenue management department for the task of overseeing ReviewPro’s social web insights, including its Global Review Index™ guest satisfaction … Continue reading

Five insider tips for optimizing your hotel’s presence on Expedia

By Daniel Edward Craig During our last webinar, Optimizing Reviews, Rates and Revenue on OTAs, Expedia’s director of travel, Adam Anderson, shared some great data and tips for optimizing your hotel’s presence on Expedia. Anderson … Continue reading

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