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How Corinthia Hotels Provides 5-Star Service on the Social Web
How Corinthia Hotels Provides 5-Star Service on the Social Web (And Received the Praise of Salesforce.com CEO Marc Benioff) Estimated reading time: 6 minutes, 23 seconds In this case study, you’ll...
Top Hotel Marketing Trends (And Case Studies) For 2012
Note: This originally appeared on Tnooz as a 3-part series: part one, part two, part three. “Prediction is very difficult, especially if it’s about the future.” – Niels Bohr In this article,...
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“Stop trying to delight your customers”? Only if you want them to stop talking about you!
Yesterday I referenced an article and research study presented in the Harvard Business Review that suggested customer service should focus primarily on providing fast resolution to issues with minimal effort required on the customers’ part. … Continue reading
Speed of Resolution Affects Customer Retention, Loyalty
A recent research project presented in a Harvard Business Review article suggests that the top priority for companies should be to provide quick, simple resolutions to problems. The focus of service must be on reducing … Continue reading
Calculating Social Media ROI
Marco Saio at EyeForTravel recently compiled an article on Tnooz – “Five golden rules of social media ROI in the travel industry” – where I explained the following approaches: Identify where social media will save … Continue reading
Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– February 17th
Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings: The discovery of a “Decade of … Continue reading
Google Plus for Hotel Marketing: The Quick Guide
When Google, arguably the world’s most powerful internet company – and a company legendary for hiring the smartest engineers in the world – launches its own social network, you’d think the hotel marketing community would … Continue reading
Meet ReviewPro at ITB Berlin 2012
The ReviewPro team will be at ITB Berlin 2012, Germany, March 7-11. ITB Berlin is an excellent opportunity to meet current clients to share the latest additions to ReviewPro and offer demos of our product … Continue reading
How Corinthia Hotels Provides 5-Star Service on the Social Web
How Corinthia Hotels Provides 5-Star Service on the Social Web (And Received the Praise of Salesforce.com CEO Marc Benioff) Estimated reading time: 6 minutes, 23 seconds In this case study, you’ll learn about: Creating a … Continue reading
ReviewPro is attending BIT 2012 in Milan
ReviewPro is attending BIT Milan 2012, February 16-19. BIT Milan is one of the biggest exhibition dedicated to Travel & Tourism in Italy. We will be meeting with current clients to share the latest additions … Continue reading
Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– February 10th
Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings: When your hotel guests are willing … Continue reading
Social Media for CEOs (And Other Hotel Executives)
“I don’t have time for social media.” No. You as a CEO or senior executive don’t have time for the incorrect use of social media. You cannot use the wrong listening strategy and get lost … Continue reading