Josiah Mackenzie
Lasts posts on the blog
Bing Search Makes Social Media Activity An Even Bigger Part of Discovery
One year ago, the web was buzzing about Bing’s integration of Facebook data into their search results pages: “Not only [will you] see the individual pages or stories your friends like, but the overall sites … Continue reading
EyeForTravel Travel Distribution Summit Asia 2012 Event Recap
We just wrapped up the EyeForTravel Travel Distribution Summit Asia 2012 conference in Singapore, and as usual, but together a list of our favorite ideas – in tweets: [View the story “EyeForTravel Travel Distribution Summit … Continue reading
Graffiti, Tattoos, and Your “Talkability Quotient”
“Advertising is the tax you pay for being unremarkable.” Creating something worth talking about is essential for encouraging more online reviews and generating buzz. It has always been like this, but now it’s increasingly important … Continue reading
Why Feedback From Social Media Can Be More Accurate Than Satisfaction Surveys
Gary Vaynerchuk on why surveys are often not as effective as social media feedback: “As soon as people are asked for their opinion, they filter their replies. Maybe they’re afraid of getting someone fired. Maybe … Continue reading
Marketing for Boutique Hotels: Top Tips from Frances Kiradjian
In this interview, Boutique & Lifestyle Lodging Association (BLLA) founder and president Frances Kiradjian shares her thoughts on the digital marketing for boutique hotels today. What benefits does the web bring for small hotels? The … Continue reading
Using The Facebook Timeline To Share Your Brand’s Backstory
Storytelling has always worked well in social media, and Facebook’s new “social by design” emphasis means their business pages now look a lot less like a little separate company websites and more like a real-time … Continue reading
“Social by Design” – How Facebook Is (Strongly) Encouraging Storytelling
Design often determines how we use products. This is very true for the social media networks that hotel companies are increasingly using as tools for sales and service. As we’ve looked at before, Google forced … Continue reading
Hoteliers Say Online “Community Building” Key to Loyalty, Social ROI
“Community building” is one of those phrases thrown around so frequently in social media strategy sessions that it’s easy to grow sick of hearing it used so often without an explanation on why it is … Continue reading
The Art of Getting People Talking
In my presentation earlier this week, one of the core concepts I shared was the importance of creating “talkable touch points” that encourage your guests and visitors to talk online: creating and sharing social media … Continue reading
Ideas from EyeForTravel’s Social Media Strategies for Travel 2012 Conference
This week we attended EyeForTravel’s Social Media Strategies for Travel 2012 Conference, and as usual, like to summarize some of our favorite ideas for you here on our blog: [View the story “EyeForTravel’s Social Media … Continue reading